Social Marketing for the Blind Free-Samples-Myassignmenthelp.com

Questions: 1.Write a report on social issues: literature review on employment of visually disable people starting with general disability. 2.Write a report on Social Marketing Plan for DiD. Answers: 1.Background Information In relation to the welfare of the blind, it is clever to develop a social marketing plan. In order to establish reasonable change in society, both disabled and ideally abled personalities are to be accorded the same resources in favor of the blind (Clowers, 2015). For example, so as to attempt and bring out the equality between disabled people and normal ones, the settings should be reversed. For example, learning in a dark room or perhaps blindfolding the abled people. Below are further elaborations of some of the recommendations. Research Problem The issue in question is how to create a platform that would offer just as much employment opportunities to the blind as it offers to the normal man. The current society is of a corporate nature creating the impression that for one to be able to survive genuinely, he or she has the obligation to device a means of making ends meet. Equal employment opportunities to all people regardless of the types of discrimination that exist between them is the social marketing issue that has been identified in this context. Below are appropriate strategies and theories that can be applied on such an instance. To this point in the study, it is now clear beyond any reasonable doubt that already existing information has it that in order for sustainability to be fully achieved in society, first equality has to be upheld by all means. Equality in all schools of life has been an international cohesion strategy for all nations in the world. Truth is, democracy has made it easier by implementing policies and regulations that were aimed at ensuring that there will be no need for contingency plans in future. Literature Review In the personal opinion of Titchkosky Tanya, blindness is more of a disability than an inability. In her own words, she prevails upon the readers to be aware of the fact that blindness is not lack of ideal sight but rather lack of the required vision. Furthermore, she compares the personal perceptions of blindness from both the point of view of the disabled person and that of society. The reliability of this book is beyond any reproach owing to its influential publishers. According to Eyler, all types of disabilities have had their own share of contrasting opinions and feelings from the public and blindness is not any different. On the same note, she gives an example of disabilities that were mostly prone during the Middle Ages and how people at that particular point in time used to respond to such matters. She adds that times have changed and now the world considers disabilities like a stepping stone to achieve bigger goals in society unlike back then. According to Davis Leonard, this is one of the greatest books that can be used as an exquisite guideline for all researchers who are interested with the evolution of the perceptions that disabled people have been getting since the beginning of time (Davis, 2016). Blindness, for example, was said to have been one among the most empathetic disabilities of that time. In most ethical religions, blindness was mostly associated with the ability to communicate to higher and rather different beings whose nature is a little supreme than that of normal human beings. Clowers Walter states is categorically that she is well-aware of blind people who have proved to be more productive than the normal man owing to their zeal to embrace life as it is and give it the best shot. He gives an example of a stunt performer that has been blind all her life and she is now 55 years old. In his book, he describes the woman as a free spirit whose soul will never wither any time soon. It is the same spirit that she hopes other blind people can adopt (Clowers, 2015). In this book, Lawson is of the opinion that blindness is perhaps the most interesting ability following the endless numbers of far-fetched impossibilities that most blind people perform all through their lives. For example, he gives a series of stories of how blind people managed to walk into areas that they have never been before and came out exactly as they came in with no harm at all. That being established, he adds that the only fall that blind people could ever get into is letting society get in the way of achieving their success. 2.Identification of the marketing issue The marketing plan is to see to it that all disabled people, including the blind have just as much resources and opportunities as any other normal people in the real world. Creation of employment opportunities to the blind will give them a better shot of living a sustainably. In the current setting of society, for one to be able to ensure that his ends meet by the end of the day, he or she has the obligation of seeking a means of making money. One of the most prolific and compatible theory would be equality promotion. This theory states that for the whole globe to evolve from a simple form of growth and development to a more complex one, there as to be equality on virtually all fields of life. Targeting The social structure of society is the first school of life that equality has to be applied into (Eyler, 2014). Equality between the blind and those of great eyesight has to be achieved since the blind deserve just as much resources and priorities as those that are abled. Segmentation A detailed analysis of the Market segmentation as far as the employment of blind people goes brings to light the fact that the job opportunities that are selective depending with the complexity of the nature of that particular job. This should include the age group, the place where this service is offered among other specifications. To be able to level the field so that market segmentation of employment opportunities to the blind can widen, it is only reasonable to encourage all stakeholders to actively establish equal job opportunities to both the abled and disabled people in society. Appropriate Theories for the application of this problem To be able to develop this theory, positioning strategies need to be put in place. For example, both blind and normal employees be locked in a room with complete darkness and asked to complete the same task within the same duration of time. Another strategy would be blind folding the normal employees and giving them the same tasks as to those of the blind Positioning The objective of these strategies is to ensure that that target marketing ceases to favor only a particular set of capabilities based on the nature of people. That would be a totally absurd way to make judgments. Marketing Mix (4Ps) The marketing mix includes Place, Price, Product and Promotion. The Product offered is a service to help the blind sustain themselves. The Price is what they are willing to part with for the service offered. As for the Place, it is a location where the blind would access this service with ease. Lastly, Promotion will include the major skills and ability to be able to reach the niche that the product is expected to. Development of social Marketing Plan An analysis of the policies that are aimed at making these strategies come to being reveals the fact that all humanity is subject to equality in all schools of life. International agencies that are concerned with the rights and freedoms of all human beings regardless of any platforms of discrimination will come to the aid of amending employment policies that had already been established long before equality became a thing of democratic ideologies (Lawson, 2013). An analysis of the social marketing plan of the blind has proved to not only consider the welfare of the blind but to also enlighten the whole world regarding the nature of all disabilities. Evaluations and Recommendations A final evaluation of the identified social plans depicts the fact that no matter the nature of any form of disability, if really one has the zeal to make ends meet, there is nothing that can stand in their way of success. To this point of the study, it has successfully been established that subjecting employees with great eyesight to the same conditions and resources with the blind would be a great way to create a hall mark of achieving reasonable change in the whole corporate world. It is evident that through the hiring process it is evident that variety of barriers are experienced by employers on real knowledge and experience relevant in enacting. The involvement of a disable individual in advanced employment participation is a challenging and complex situation that a lot of collaboration and informative knowledge are require in the approach. Facilitators play a big role in addressing some of these challenges that are faced by the employers and difficulties on the announcement of the injustice faced by people with disabilities when it comes to employment. With this it is safe to say that knowledge and specific information is important in the building of information on the generic standard that exists currently with the aim of supporting employers References Clowers, W. (2015). Blindness: Ability not disability. New York: Sunny Press Davis, L. (2016). The Disabilities Studies Reader. United Kingdom: University of Harvard. Eyler, J. (2013). Disability in the Middle Ages: Reconsiderations and Reverberations. New York: Sunny Press Lawson, A. (2014). War Blindness. Boston: Cengage Learning Press Titchkosky, T. (2013). Disability, Self and Society. New York: AMACO